#saytwowords

 

Defined: use only A two word description

Simple is beautiful. Creative constraints are fun. I wanted a way to convey the meaning of images in the simplest terms. Mario Fraioli and I put our heads together and #saytwowords was the result.

We started the first hashtag on instragram in July 2015 and it was popularized by Mario via the morning shakeout in late 2015. It was a photo of Mario running in Bend, OR. Trails Bend #saytwowords

 INSTRAGRAM #SAYTWORDS FEED, 20 MOST RECENT